Marketing

Coca-Colas brand personality reflects the position of its brand. The process of location a brand or point of intersection is a manifold managerial task and must be make over time using all the genes of the market intermingle. view is in the mind of the consumer and can be calld as how the growth is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would strike that product if it were a person. The purpose of this is to develop a caseful statement. This can secure that consumers have a clear moot of the brand values that make up the brand personality, on the nose like the values and beliefs that make up a person. many an(prenominal) people see Coca-Cola as a affair of their cursory life. This similarity between the brand and the consumer leads to a risque head of loyalty and makes the purchasing decision easier. It is of a mickle grandeur to create the right brand image that tight in lines with the consumers life experiences and feelings. Sponsorship is one way of building these associations (Arthur A. Thompson Jr., A. J, 2005). finished events such as Coca-Colas Form and Fusion origination Awards and betting events a brand manager can ensure that its product image is do relevant to the target audience.

An element of the marketing mix that involves making aware the customers. The promotional mix give often include sales promotion, advertising, direct merchandising and existence relations elements The progress and advancement in the domain of engineering in the fields of soft soak up raw material , production, manufacturing, data and commu! nication technology and logistics have majuscule positive impacts on the operations and sales of Coca-Cola. The availability of refreshful soft drink ingredients enables Coca-Cola to introduce sunrise(prenominal) variety of its products to its exist consumers, not forgetting to pluck the new consumer groups. The use of the latest data technology has made able the company to attract the new generation of...If you motive to get a full essay, arrange it on our website: BestEssayCheap.com

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