Final paper Term Example | Topics and Well Written Essays - 3250 words

Final - Term Paper Example The implementation of effective positional and marketing strategy can benefit to gain competitive lead over other rivals. The introduction of Minute maid, as a new high quality juice, requires most suitable marketing strategies to monitor the external opportunities and threats. One of the greatest strength of the Coca Cola Company is to market any new product or conduct business on a worldwide scale. The execution of Customer Relationship Management, direct marketing and internet marketing campaign can benefit Coca Cola Company for maintaining long-term sustainable growth. Global business environment is becoming highly competitive as several leading organizations around the globe are trying to capitalize on the potential opportunities that are developed due to globalization and technological advancement. Each and every organization is trying to develop and implement unique strategies in business operation process in order to gain potential competitive advantages over their competitors. Marketing strategy can be considered as important business operation strategy that helps organizations to market their products successfully to the target customers. This report will integrate relevant marketing theories and concepts to develop specific marketing ideas to promote a leading brand named Coca Cola. The Coca Cola Company can be considered as one of the leading soft drink multinational brands headquartered in the United States of America. Now-a-days, the global soft drink industry has become highly saturated due to the presence of several potential competitors. Therefore, it is highly important for the organizations to develop new competitive products and promote effectively to the target audiences in order to mitigate the risk of intense market competition. Introduction of high quality fruit juice in the market place and development of